Get your newsletter sponsored
Sponsorship sales is where newsletters die.
You built the newsletter. You write every issue. You grew subscribers. And now the part that actually makes money (calling local businesses to sponsor you) never happens because it takes forever.
Personalized outreach list.
We search the internet for the local businesses most likely to sponsor your newsletter. Each email address is verified before we send.
Automated campaigns.
We keep them on the outreach list until they become a sponsor or they tell you they're not interested. We follow up as their business changes and as your subscriber base grows. If they're not interested day 1, that doesn't mean they won't be interested in 6 months.
Personalized dashboard.
A personalized dashboard so you can track all outbound, all replies, all warm leads, and all no's in one place — so you don't forget anybody.
Dedicated domains.
Outbound runs on two cold-email domains we register in your name. The domain your readers trust never touches outreach. If something ever burns, it burns somewhere disposable.
Dashboard
Pittsburgh Pulse · Action inbox
last sync 2 min agoWe don't buy lists. We make them.
We build a cold outreach list personalized to your business.
Apollo / ZoomInfo / Lusha
The usual- Bought lists every other agency is also emailing
- Generic SaaS prospecting contacts
- Stale data refreshed annually
- No local-newsletter relevance
- High bounce rates from over-emailed contacts
Lancaster AI Guy
Our way- Our lists are created specifically for your business
- Local businesses that genuinely belong as sponsors
- Verified before every single send
- Hand-tuned categories per newsletter's market
- Bounce rate stays low because the data starts clean
We're a small operator helping other small operators. The lead lists we build for you only exist because we built them, for you.
What happens after you sign up.
Domains purchased.
We register 2 sending domains in your name and set everything up. The domains stay yours, used only for this.
Warm-up.
We warm the new domains up slowly to build sender reputation. No outreach goes out yet. The scraper runs in the background, collecting and verifying leads.
First sends.
Campaigns activate. Outreach starts ramping daily — ~20 sends/day per domain, building to 30/day per domain (~60/day total).
Full send.
Replies start landing in your action inbox. You decide what to do with each one. Everything else runs itself.
Long-tail nurture.
Anyone who didn't reply gets check-ins at 3, 6, 9, and 12 months. Businesses change. Budgets change. We keep going until they say stop.
The Same system I built for my own newsletter.
I implemented this for “The Lancaster Ledger.” We filled every sponsor slot and pulled in around $2,500 in revenue in our first two and a half months, before we even crossed 3,000 subscribers.
— Collin Dawkins · founder, The Lancaster Ledger · Lancaster, PA
Pricing
One-time setup
Monthly · total
Secured by Stripe · 45-day money-back guarantee · cancel anytime
What 180 emails a day actually looks like.
Built for newsletter operators who want their nights back.
Local newsletters
0–100,000 subscribers, anywhere in the country.
Print newsletters & local news
Independent print publications and local news outlets.
Vertical newsletters
Niche audiences — industry-specific or interest-based.
FAQ
Will this hurt my newsletter's sender reputation?
No — we send from 2 dedicated cold-email domains, never from your newsletter domain. If a cold domain ever gets flagged, your subscribers don't even know it exists.
What if I already use Beehiiv / Substack / Mailchimp?
Great. We work perfectly with all of those and do not replace them.
What if I don't have a Calendly?
We'll set one up with you, or use whatever booking link / form / email-back flow you already use.
Who does the prospect actually reply to?
You. Replies hit your inbox directly (and our dashboard). You decide whether to call them or close the loop in email.
Why don't you just buy lists from Apollo or ZoomInfo?
Those lists are bought and resold to every agency in the country — the same contacts are getting hammered by 40 other people, bounce rates are high, and almost none of them are local businesses that would actually sponsor a newsletter. We build the lists ourselves from Google Maps, Yelp, and Chamber directories, verify every email before it sends, and the result is what you'd expect: lower bounces, real reply rates, and prospects who are genuinely a fit. It works.
What if it doesn't work?
If we don't land you at least one sponsor in the first 45 days after we go live, you get a full refund. Setup fee, monthly charges, all of it. No quibbles. If it does work and you keep going, the subscription is month-to-month. No contract, cancel anytime.
Can you do this for a non-newsletter business?
Yes. It works for actual physical papers, for any kind of email list (not just newsletters), and for pretty much anybody doing B2B who needs a steady flow of warm conversations. Book a call or email collin@lancasteraiguy.com and we'll talk through your specifics.
Have questions? Email me.
Send a quick note about your newsletter and your market. I'll write back and we can figure out whether this is a fit.
Backed by the 45-day money-back guarantee.